Video: The 24-Hour Appraisal: Hype, Hope, or the Future?
Interview: Reggora CEO Brian Zitin on The Appraisal Buzzcast
The appraisal process has long been cited as one of the most unpredictable and time-consuming steps in the mortgage origination lifecycle. While technology has streamlined other areas, the valuation stage has remained stubbornly resistant to rapid change—until now.
In a recent interview on The Appraisal Buzzcast, Reggora CEO Brian Zitin sat down to discuss the "hype, hope, or future" of the 24-Hour Appraisal and how Reggora is making this seemingly impossible turnaround time a reality for lenders nationwide.
It's Not Just a Hybrid—It's a Workflow Revolution
Brian clarifies that the 24-hour goal isn't just about adopting a hybrid appraisal product; it’s about a comprehensive, platform-driven workflow optimization. The traditional hybrid (non-appraiser inspection followed by an appraiser desktop report) often failed to significantly cut down on overall cycle time.
Reggora’s solution focuses on:
- Front-Loaded Data Collection: Utilizing a high-quality property inspection and data capture process that begins much earlier in the timeline.
- End-to-End Orchestration: Integrating this data instantly into the appraiser’s workflow, allowing the appraiser to focus purely on analysis and valuation from their desk.
This logistical leap enables lenders to order an appraisal and receive the completed, quality report in as little as 24 hours.
A Win-Win for Lenders and Appraisers
The shift to a streamlined, analysis-focused workflow offers powerful benefits for every party involved:
For Appraisers: Increased Earning Potential and Flexibility
Brian emphasizes that this model is not designed to replace appraisers, but to empower them. By removing time spent on driving, scheduling, and fieldwork, appraisers can dramatically increase their productivity. Many appraisers can now comfortably complete two to three times the number of reports daily, simply by focusing on their highest-value skill: analysis.
Furthermore, this model offers unmatched flexibility, allowing skilled appraisers to work from home—or anywhere—leveraging technology to validate data remotely and efficiently.
For Lenders: Predictability and Speed
The predictability of a 24-hour turnaround eliminates a major pain point and helps lenders deliver a faster, superior borrower experience, crucial for remaining competitive in today’s market.
Addressing Quality and Compliance Concerns
One of the most frequent questions surrounding accelerated appraisal products is quality assurance. Brian directly addresses these concerns, noting that the shift is backed by substantial data.
The move to standardized, technology-assisted data capture often results in more consistent and higher-quality data for the appraiser to analyze. Regulatory bodies like Fannie Mae and Freddie Mac have acknowledged the reliability and effectiveness of these modern valuation methods.
The Bottom Line: The 24-hour appraisal is no longer a concept of the future—it is here, and it’s transforming how valuation is executed across the country.



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