Full Time
Part Time

Demand Generation Manager

Reggora is currently seeking a Demand Generation Manager to own our demand generation strategy. In this role, you will architect, implement, and track integrated (multi-channel) and experimental programs that help Reggora achieve robust, sustainable growth. If you are a curious, creative, and data-driven marketer looking to skyrocket your career, learn more below. 

What You’ll Do:

  • Develop and execute multi-channel campaigns and programs to generate leads and acquire target accounts (emails, webinars, direct mail, digital ads, social, regional events, etc.).
  • Create nurture programs for specific audience segments in alignment with sales efforts. 
  • Create landing pages and continuously test variations to improve performance.
  • Speak with current and prospective customers to thoroughly understand pain points and personas.
  • Evolve our marketing strategies by leveraging the latest marketing technologies, industry best practices, and experimentation.
  • Deliver detailed reporting and metrics on activity results, campaign effectiveness, and ROI; use data to make real-time adjustments and proactively identify trends and opportunities.
  • Act as the primary owner of our marketing automation platform, Marketo, and manage all aspects of database segmentation, nurture flows, and lead lifecycle with support from the business operations team.
  • Establish strong communications with the sales and customer success teams to improve conversion metrics across the funnel.

Who We’re Looking For:

  • You have a track record of successfully managing and driving ABM campaigns in a high-growth SaaS organization. 
  • You’re fluent in the latest marketing technology and how to align it. 
  • You’re a motivated self-starter who can juggle multiple responsibilities. 
  • You can work independently to achieve results but love collaborating even more. 
  • You leave your ego at the door. 
  • You’re data-driven, but also creative. 
  • You want to work with smart people and have fun building something great. 
  • You thrive in the fast-paced, dynamic environment inherent to a high-growth technology company like Reggora. 

Our Ideal Candidate Has:

  • 5-7 years of experience in demand generation in a high-growth B2B SaaS startup.
  • Expertise in end-to-end campaign development, execution, and measurement.
  • Excellent written and verbal communication skills.
  • Strong understanding of funnel metrics and levers to drive qualified leads and accelerate pipeline velocity.
  • Experience with HTML and Adobe Creative Suite preferred 
  • Proficiency in marketing technology and analytics tools such as Pardot, Marketo, Salesforce, Google Analytics, Google Ads, as well as A/B testing and optimization tools. 
  • Excellent analytical and quantitative skills to interpret data, generate insights, and translate it into actionable changes.
  • Strong project management and communications skills to effectively manage multiple projects with tight deadlines, and drive alignment and execution across groups.
  • Able to perform under pressure, prioritize, and deliver results in a demanding and fast-paced environment that requires fresh thinking and innovation.
Apply Today