It’s more than just desktop appraisals and an online platform to accept appraisal orders — appraisal automation reduces a lender’s cost per loan by $258 and Brian Zitin outlines six areas of the process where lenders can adjust their operation to see these gains.

Why should lenders focus on improving their appraisal process? Improving margins, enhancing the borrower experience, and bringing repeat business. Read on to see how appraisals hold the key to reducing a lender's cost per loan while also growing top-line revenue.